Origin of the Civil Rights Movement - 1157 Words

Civil Rights To obtain access to basic privileges and the rights to U.S. citizenship for African Americans mass popular movements or civil rights movement took place. Civil rights movements began in 19th century, but it reached its peak in 1950s and 1960s. At both local and national levels movements are led by both African Americans and the whites. These people raised their appeals without any violence but with negotiations and legal means. The student movement of 1960s and the modern women rights movement was greatly influenced by the 20th centurys largest social movement (Civic Voices, 2013). The centre of the civil right movement was South America where racial discrimination was there, while education, economic, legal and political processes were blatant. At the beginning of 19th century, the Black was made politically and economically powerless, because of the local government and state laws which placed restrictions on the voting qualifications. These laws were also known as Jim Crows Laws. Education, voting rights and social segregation were the three areas on which movement was primarily addressed (Civic Voices, 2013). The Brown Decision The Supreme Court decision which was passed in 1954 for Brown v. Board of Education of Topeka, Kansas led to a thrash about for civil rights. The racial segregation of public schools was outlawed by the landmark decision. The decision was condemned by the whites, especially in South, the white supremacist group likeShow MoreRelated The Origin of the Civil Rights Movement Essay1820 Words   |  8 Pagesequality, he is found at the origin of the Civil Rights Movement. The Pan-Africanism movement, the rage following the Red Summer, and the Great Migration continued the efforts of W.E.B. Du Bois. The bold and striking words and actions of Marcus Garvey showed whites that blacks would not be called an inferior race any longer. Following World War II, many bounds toward racial equality were made and Brown versus the Board of Education poured gasoline onto the civil rights fire. Around 1900Read MoreThe Voting Rights Act Of 1965947 Words   |  4 PagesThe Supreme Court rulings led to a number of acts which helped the civil rights movement attain its goals. The first example is the Voting Rights Act of 1965. On January 23rd, 1964, the 24th amendment stopped the poll tax, which initially had been introduced in eleven southern states after reconstruction to make it difficult for poor blacks to vote. On August 10th, 1965, Congress passed the Voting Rights Act, making it easier for Southern blacks to register to vote. Anything that could limit theRead MoreImpact Of John F Kennedy On The Civil Rights Act Of 19641080 Words   |  5 PagesJohn F. Kennedy had a major influence on the passing of the Civil Rights Act of 1964. Prior to the act, segregation in the United States was still strongly supported, but civil rights groups continued to fight against racism. After the election of 1960, John F. Kennedy continually supported the civil rights movement and he cr eated a Civil Rights Act to fight for equal rights. After his assassination in 1963, the Civil Rights Act act was passed. Segregation in the United States was very present priorRead MoreThe American Abolitionists Book Review Essay1214 Words   |  5 PagesAbolitionists is a book that scrutinizes the movement of abolishing slavery in the United States. It examines the movement from its origin in the 18century in the course of the Civil War and the elimination of slavery in 1856. American Abolitionists book focuses on the American Abolitionists who struggled to end slavery and advocated for equal rights for all African Americans in the United States. Harrold mainly focuses his book on the abolitionist movement and the effect of slaves on its expansionRead MoreSlavery And The Civil War958 Words   |  4 Pagesstates supporting slavery, into a head on collision course: the Civil War. Slavery and the Civil War are more intertwined than face value would ever suggest. For some, the major cause of the Civil War was about slavery, this should not be a shock to anyone, but sadly, it commonly is misinterpreted. According to an article by James Illingworth titled, â€Å"Slavery and the origins of the Civil War†, â€Å"One hundred fifty years after it began, the Civil War remains one of the most misunderstood episodes in AmericanRead MoreThe Struggle For Civil Rights Movement906 Words   |  4 Pagestheir fights as citizens down to the present.† (423) John Dittmer’s Local People: The Struggle for Civil Rights in Mississippi uncovers the origins of black suffrage within the state and continues through the historic Civil Rights Movement of the 1950s and 1960s in America. While many books have been written on this topic, Local People tells a different story. Rather than focusing on the national movement and its personalities, Dittmer chooses to emphasi s the importance and sacrifices of the local, African-AmericanRead MoreThe Civil Rights Movement Essay examples1639 Words   |  7 PagesFor many years after the Civil War many African-Americans did not truly enjoy the freedoms that were granted to them by the US constitution. This was especially true in the southern states, because segregation flourished in the south wwhere African-Americans were treated as second class citizens. This racial segregation was characterized by separation of different races in daily life, such as eating in a restaurant, drinking from a water fountain, using a rest room, attending school, going to theRead MoreThe Civil Rights Act Of 19641245 Words   |  5 Pagesand a continual fight for civil rights for those with disabilities. One of the most influential times for change in the lives of disabled Americans occurred during the 1960s and 1970s, and became know as the Disability Rights Movement. Structured Inequality/Rationale: After the world wars and Vietnam War, there were many disabled American veterans who faced challenges and prejudice they had not experienced before. Alongside those fighting in the Civil Rights Movement were disabled veterans andRead MoreThe Civil Rights Movement1286 Words   |  6 PagesThe Civil Rights movement is one of the most important acts to change the way not only African Americans were able to live their lives but all races and colors. It would slowly break down the social, economic, political, and racial barriers that were created by the The Age of Discovery and Transatlantic Slave trade. I believe without the Civil Rights acts our country would result to be no better than what it was when the Emancipation Proclamation just took effect. In the 1950s and long before, SouthernRead MoreEssay on The Sixties, by Terry H. Anderson1624 Words   |  7 Pagesincluding the anti-war movement, the civil rights struggle, and the liberation movements. From the lunch counter sit-in of Greensboro, N.C. in 1960 and the rise of Martin Luther King, Jr. to the Black Power movement at the decades end, Anderson illustrates the brutality involved in the reaction against civil rights, the radicalization of some of the movements youth, and the eventual triumphs that would change America forever. He also discusses womens liberation and the feminist movement, as well as the

Willy And The American Dream - 1273 Words

Willy and the â€Å"American Dream† Willy Loman is a traditional man who exemplifies the traditional American values. Willy Loman has reached the old in which he cannot continue fighting for success as a traveling salesman. Confronted with termination of his job as a salesman, Willy began to have flash backs of his past life. At this important part Willy’s presence of his older son Biff has returned home for a visit, and Willy’s old desire for his son to be a traditional success in life is renewed. But the tensions between the two people Willy and Biff are also renewed. The â€Å"American Dream† is the belief that through hard work one might find happiness through having wealth. Wealth and happiness is the center of our lives as Americans we all†¦show more content†¦Dave was an â€Å"eighty-four-year-old salesman who had drummed merchandise in thirty-one states and who could now simply go into his hotel room, call the buyers, and make his living in his green velvet slippers† (Kay Stanton ton,). This view of a successful career as a salesman made Willy Loman reconsider his decision instead of going to Alaska he chose to be a salesman. He saw someone to look up to and to envy to be like and that is what strived Willy Loman to be a salesman. After thirty-five years of his career of being a salesman knowing that â€Å"he was good with his hands, but willy Possessed too much snobbery to admit that his own density was a simple career as a carpenter† (Death of a Salesman, 35). For willy Loman the difference between a salesman and a carpenter meant a lot to him, but Willy Loman stuck with his job as a Salesman. At the very age of sixty Willy Loman had a built himself a family and had to sons Biff and Happy. No matter what happened they will love and respect their father just as their mother Linda wanted them to. Willy Loman was fortunate enough to find a woman who devoted her whole to enable him and treat in a way no one else would dare to. â€Å"She more than loves him, she admires him, as though his mercurial nature, his temper, his massive dreams and little cruelties, served her only as sharp reminders of the turbulent longings† (Death of a Salesman, 5 act one). Linda was oneShow MoreRelatedWilly Loman And The American Dream1968 Words   |  8 Pagesdependent on its environment and the people that surround it. Ideas that can have many different meanings based on the person, such as the American Dream, can lead children into a life of confusion, since they dont know which meaning to stick to. Su ch is the case even for adults who, for example, dont know which definition of success and the American Dream is the best for them personally. People can lose themselves and what they believe in if they get lost in all of the possibilities of successRead MoreWilly Loman And The American Dream Analysis1075 Words   |  5 PagesPursuit of Happiness in the American Dream In Arthur Miller’s play, Death of a Salesman, Willy Lomans pursuit of the American Dream is characterized by his selfishness, demonstrating how the American Dream can subtly turn into the American Nightmare. However, Willy’s role is quite important because he often led to failure through the creation of the American Dream and the real world. To fully understand the storyline of Willy Loman in Death of a Salesman, one must evaluate each member of theRead MoreAnalysis Of Willy Loman And The American Dream1553 Words   |  7 PagesIn one of Arthur Miller’s play, â€Å"Death of a Salesman† written in 1949; it uncovers the betrayal of the American Dream. Willy Loman, one of the characters in â€Å"Death of a Salesman† who believes that finding success is very easy, but in reality’s he only finds his success in own imagination. In Act one of the play, Willy Loman stated â€Å"Bigger than Uncle Charley! Because Uncle Charley is not †¦ Liked. He’s Liked, but not well Liked (p21).† This quote expresses that being liked is not the key to successRead MoreWilly Loman : the Tragedy of the American Dream2717 Words   |  11 PagesWilly Loman : The Tragedy of the American Dream Prosperity, job security, hard work and family union are some of the concepts that involve the American Dream, generally speaking. Some people think this dream is something automatically granted; or in contrast, as in the story Death of a Salesman written by Arthur Miller, as something that has to be achieved in order to be successful in life. The play takes issues with those in America who place too much stress on material gain, instead ofRead MoreWilly Loman and the American Dream Essay1986 Words   |  8 Pages​Willy Loman, in the play Death of a salesman, believes that being physically attractive and well liked by people, are the only necessary ingredients to attain the American dream. Willy works his entire adult life trying to become an astounding salesman, such as Dave Singleman. In Willy’s mind, Dave is the epitome of a successful salesman and â€Å"thus, the dream has shaped in Willy’s mind. All his life has been spent trying to imitate this personâ⠂¬  (Danqing 27), until he finally realizes that his hardRead More Willy Loman, Jay Gatsby, and the Pursuit of the American Dream798 Words   |  4 PagesWilly Loman, Jay Gatsby, and the Pursuit of the American Dream Scott Fitzgerald, author of The Great Gatsby, and Arthur Miller, author of Death of a Salesman, both tell the stories of men in the costly pursuit of the American dream. As a result of several conflicts, both external and internal, both characters experience an extinction of the one thing that they have set their sights on.... The American Dream. Jay Gatsby, a mysterious, young and very wealthyRead MoreWilly Loman, Jay Gatsby, and the American Dream Essay736 Words   |  3 PagesGatsby and Loman My own life’s dream is to have a career in which I can surround myself in music. I will not let anything stand between my dream and I; however, I will never allow my dream to come between myself and my loved ones, or my reality. Many have already fallen victim to the pursuit of the American Dream – a fantastic projection of life that varies based upon its dreamer. However, the road to the American Dream, if followed blindly, can lead to nothing more than a dead end. In The GreatRead MoreThe American Dream Destroyed Willy Loman and the Great Gatsby1894 Words   |  8 PagesEveryone has a dream of their desired future, they dream of the one thing that makes them happy that they do not have now. In Fitzgerald’s The Great Gatsby and Miller’s Death of a Salesman, Willy Loman and Gatsby are characters dominated by an American dream that destroyed them. Their dream comes from a fantasy past. These dreams were made outside from who they truly are. Gatsby tried t o repeat his past, while Willy attempted to create a new past. The lack of control over their goals and dreams lead toRead MoreWilly Lowman’s Tragic Misinterpretation of the American Dream in Death of a Salesman1176 Words   |  5 Pagestwice. This is just one more example that the American Dream is without a doubt achievable. Its pursuit is not easy; it requires undeniable hard work, modesty and optimism. Armed with these characteristics, seekers of this lifestyle will undeniably succeed. Success, though, is an interesting concept, for it can entail many superficial qualities. Willy Loman, the tragic hero of the play Death of a Salesman, sees only the superficial qualities of this dream. He views success solely as likeability (linkedRead MoreThe Destruction of Willy Lowmans American Dream in Arthur Millers Death of A Salesman626 Words   |  3 Pages In Arthur Millers Death of A Salesman readers are introduced to Willy, an ambitious salesman who just cant seem to get a bre ak despite his drive. Willys life is marked by failure, and an almost stubborn attachment to the idea of striking it big. Willys life is ended by his own hands, the result of a broken dream that lead to a broken spirit. In many senses Willy represents the idea of the everyman, the average working class man trying to get ahead, this is reflected in his attachment to

Business Statistics Consumer Confidence

Question: Discuss about theBusiness Statisticsfor Consumer Confidence. Answer: Introduction The article selected aims to put forward the requisite retail trade related data for the first month of 2017 i..e January. Retail trade is significant as it acts as an indicator of the underlying consumer confidence and also the economic health. Additionally, the major factors that have had a major influence on the retail trade growth during the given period have also been highlighted using statistics as an enabling tool. Further, through the breakup of the various components and their respective variation, an enhanced understanding of the changes can be developed. The essay herein focuses on discussing the article from the perspective of statistics usage in terms of various techniques, data types and data presentation techniques to summarize the given data. Suggestions to bring improvement in the given article are also offered from the user perspective. Analysis The data source for the data represented in the article seems to the CBA or Commonwealth Bank of Australia as no other source has been acknowledged. Further, the data type represented in the article selected is of ratio type as all the data used exists in the form of numerical values with a clear zero being defined. Also, the key data in relation to retail trade is expressed using various graphical aids wherever possible which is supplemented by a narrative description of the key data so that to enhance the useful data available in limited space (Flick, 2015). In order to summarize the data where time series is required, a graphical approach has been preferred rightly so because it is compact and tends to represent information in a user friendly manner which allows for better understanding of the trends with regards to the individual states and also the various broad components of the retail trade. This further facilitates drawing of meaningful conclusions which would be difficult if the same is not captured in a graphical or tabular format (Eriksson Kovalainen, 2015). There is use of descriptive statistics in the article as the various description is essentially based on figures that have already been observed and based on this available data, analysis is being conducted using various statistical techniques in order to obtain the visible trends. There is no usage of inferential statistics as there is no demonstration of the actual data being used to derive any conclusions about probably a population from which the given sample may be derived. The focus of the article is to be informative and apprise the reader with the ongoing trend and simultaneously account for the influential factors responsible for the same. Based on this comments have been offered with regards to the underlying strength of association between the retail trade and relevant factors identified Thus, using descriptive statistics the retail trade data for January 2017 has been captured and in order to put this number into perspective additional data has been provided in this regar ds with reference to historical numbers to facilitate comparison and drawing reasonable conclusion (Hair et. al., 2015). There has been extensive use of variation deployed in the given article which is immensely useful for putting the data collected into perspective. This includes comparison with the corresponding retail data which was obtained in the same month i.e. January of the previous years. Infact the percentage change in retail trade is derived by computing the variation in January data with regards to the corresponding December 2026 data in the various categories. Also, by understanding the variation in the retail trade and other key variables such as consumer confidence, tourism earnings and household savings an attempt has been made in order to explore the underlying relationships. Also, measure of central tendency in terms of average has been used in the content of quoting the average growth rate over 10 years (Fehr Grossman, 2003). The article does not focus on deriving conclusive results between retail trade and the other independent variables which could have potentially demanded the us e of inferential statistics to comment on the underlying significance. However, the focus of the article is only on offering potential explanation for the current month (Hastie, Tibshirani Friedman, 2011). An improvement in terms of presentation of information could be to add some lines on the expected future trend in retail trend particularly highlighting the key variables that could be significant. Also, since the estimates are to be made over the short term only, it is quite plausible to do so with accuracy which would increase the relevance and utility for the users. Also, it would have been better if in the graph capturing goods and services, the corresponding trends in key goods could have been represented which would have enhanced the overall information available (Flick, 2015). Summary The focus of the selected article is to present the January 2017 retail data growth, however since in isolation this number would have limited utility, hence the various relevant trends have been represented so that the users can derive meaningful conclusions. In this regard, the focus is on usage of ratio data types considering the numerical values and the clear notion of zero. Further, graphical aids have been used to represent data on a time series so as to hint the various trends in not retail inflation but the trends in various states as well. The use of descriptive statistics techniques has been quite wide as all the population data is readily available and no inferences need to be drawn. The various causal relations are directed in order to explain the key factors and their impact on the retail trade which partially provides hint for the future also considering the expected changes in the same factors. Also, in relation to the data presentation, the trends of various prominent components in goods could have been added so as to communicate to the user the pivotal contributors. References Eriksson, P. Kovalainen, A. (2015).Quantitative methods in business research (3rded.). London: Sage Publications. Fehr, F. H., Grossman, G. (2003).An introduction to sets, probability and hypothesis testing (3rded.). Ohio: Heath. Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project (4thed.). New York: Sage Publications. Hair, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., Page, M. J. (2015).Essentials of business research methods (2nded.). New York: Routledge. Hastie, T., Tibshirani, R. Friedman, J. (2011).The Elements of Statistical Learning (4thed.).New York: Springer Publications.

The Awakening Concepts of Morality Essay Example For Students

The Awakening Concepts of Morality Essay The Awakening: Concepts of MoralityThe novel The Awakening, of which the author is Kate Chopin, drags its readers down into a poor mentality. The reader is shown how morals are scarcely used in common ordinance by Mrs. Pontellier. The reader is thrown from one incident of insubordination in a quarrel with Mr. Pontellier into her neglect for her children and then is heaved into Mrs. Pontelliers obsessive nature as an adulteress. Any insight into Mrs. Pontelliers too-free-spirited nature would have ones insides turn opposite of Gods Will. From the beginning of the book, the reader sees that Mrs. Pontellier is irrational, self-obsessed, and perhaps intolerable. This image is brought on by her insistent attitude that she must have everything in the manner that she desires. Her insubordination in this society would have the denizens of the time returning quite spiteful glances at Mrs. Pontellier. A quote to help one picture the ill-willed persistence carried by Mrs. Pontellier was mentioned when the book summarizes her emotions: She perceived that her will had blazed up, stubborn and resistant. She could not at that moment have done other than denied and resisted (P.31). Her insistent attitude also made her self-righteous and neglectful of other persons. We will write a custom essay on The Awakening Concepts of Morality specifically for you for only $16.38 $13.9/page Order now In other ways, Mrs. Pontelliers morality led to a dreadful deceit of her own children. Her self-righteous mindset was damaging to her childrens vitality. The ways that she treated the children were full of neglect. As in a certain night, Mr. Pontellier returned home from work to find that one of his children had a fever. Mrs. Pontellier refused to look at the child because she stated that He had gone to bed perfectly well . . . and nothing had ailed him all day (P.5). Mr. Pontellier knew that his child had a fever, but could do nothing about it, and was left to ponder that his wife was a habitual neglecter of their children. He told her this and she did nothing. As a neutral detail, Mr. Pontellier had no idea what his beloved wife had on her mind. In Mrs. Pontelliers mind hovered the ever-present thought of another man, other than her husband. During most of the story, the man that Mrs. Pontellier fancied was Robert. Robert was an intriguing man that she met during the summers that were spent at Grand Isle. She had always been fond of the man, but he showed her little interest out of respect for her marriage. Even though Mrs. Pontellier was married, she insisted on falling in love with Robert. However, during the time that she was courting Robert, he went away to Mexico. Mrs. Pontellier took it upon her self and dated another man. In conclusion, another theme can be extracted from this book. That theme would be morality. Poor morals were harbored in much of this book and in most Mrs. Pontelliers actions and emotions. A mentality of despair appears in this book, it is sad to see a good life, such as Mrs. Pontelliers, be spoiled by a insatiable need to do only what made her feel happy.

Who Should I Ask to Write My College Recommendation Letter

Who Should I Ask to Write My College Recommendation Letter SAT / ACT Prep Online Guides and Tips Are you debating who to ask for recommendation letters for college? Letters of rec are a very important part of your application, and strong ones can go a long way toward making you stand out among the competition. That's why you should choose your recommenders with the same thought and care that you put into your personal essay, SAT or ACT prep, and other parts of your application. Before we dive into the key questions to ask yourself when choosing a recommender, let's review what separates the good letters from the bad ones. What Makes a Good Letter of Recommendation? Strong letters of recommendation communicate what makes you a distinct and special student. While applicants may share certain interests, grades, and activities (especially at selective schools, where a large number of applicants are highly qualified), your letters of recommendation can differentiate you from other candidates with similar profiles. Reference letters should discuss your academic ability and potential, but they should also shed light on your character and personality. They should illuminate what drives you and what experiences have shaped who you are today. Admissions officers want to get a holistic sense of what kind of person would arrive at their campus and how she would contribute in and out of the classroom. The best recommendations highlight your key characteristics and demonstrate those traits through specific anecdotes and observations. Those reading the letters should get the sense that the recommender was excited to write about you and inspired to help you on your path to college. Your recommender can rave about you while having the stories and examples to back up their praise. A recommendation can especially speak in your favor if it ranks you highly compared to other students. A phrase like, "one of the top three students I've ever taught in my career" can be a powerful statement, especially if it comes from a teacher who has taught for twenty years at your school. Finally, the strongest letters are eloquent and well-crafted. They show that your recommender took the time and thought to develop a powerful statement of support. They add something unique and interesting to your application and catch the eyes of admissions officers, many of whom read through hundreds or even thousands of applications. Now that you have a sense of what makes an effective evaluation - personal, specific, enthusiastic, and well-written - what about the flip side? What qualities make a recommendation letter not so impressive? If your teacher's face looks like Grumpy Cat's when you ask for a recommendation letter, she might not write you the best one. What Makes a Bad Letter of Recommendation? Generally speaking, no recommendation letter is going to be outrightly critical or accusatory. If a teacher, counselor, or other person doesn't feel qualified or able to provide you with a letter, then she should respectfully decline and/or suggest someone who might be in a better position to help you. That being said, there can still be bad letters of recommendation. The reason that they're bad is usually that they're mediocre, generic, and don't add anything special to your story. One major pitfall for letters of rec is that they simply repeat a student's resume. If a letter states your grades, activities, and honors, then it's basically a reiteration of the rest of your application. As discussed above, a letter should shed light on your character and personality. Otherwise, it does little to differentiate you from other applicants with similar academic and extracurricular profiles. Another quality of poor recommendations is that they don't provide specific anecdotes or examples. Listing adjectives like hard-working, driven, or generous is not that convincing. Instead, the recommender should describe situations in which you demonstrated these qualities. Like the saying goes, actions speak louder than words. Also discussed above is the power of a high ranking. Conversely, a mediocre ranking, like calling a student "above average" or "relatively hard-working" could do more harm than good. On a similar note, a short letter, like less than a page, could suggest that the recommender doesn't know a student too well or doesn't have much to say in her favor. Some students ask a principal, department head, or even someone famous or in goverment to provide them with a letter of recommendation. While this kind of letter can stand out if the recommender knows the student well, it won't necessarily impress admissions officers just by virtue of the person's authority or fame. This is only a good idea if you have a good relationship with the person. Otherwise, it could seem like meaningless name dropping. Considering what makes a letter good and what makes a letter bad, does anyone come to mind that could write you a strong, specific, and enthusiastic letter of recommendation? That's better. Who Can Write You a Strong Letter of Recommendation? Now that you know what makes a letter of recommendation especially strong, you can think about who you know that could fulfill these expectations. The first deciding factor is the requirements of your application, as these can differ from school to school. What is Required? Many colleges ask for one letter of recommendation from and a teacher and one evaluation, often called the "secondary school report," from your counselor. More selective schools, including Ivy League schools, want two teacher recommendations and one from your counselor. Dartmouth and Davidson are unique in that they ask for a peer recommendation from a close friend, classmate, or relative. Finally, some students choose to send an additional supplemental letter, like from a coach or employer, if they feel their teachers or counselor don't know them very well or it can add an important dimension. Schools typically want to see letters of recommendation from teachers of core subjects, like English, math, science, and history. If you're applying for a certain major, then it's a good idea to get a recommendation from a relevant teacher. Students applying to study engineering or at technical schools like MIT or CalTech should probably get recommendations from math and/or science teachers. Students applying to art schools should ask their painting, drawing, or photography teachers. Once you know the requirements of your schools, you can start to think about whose class you did well in. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Were you best in show in any of your classes? Whose Class Did You Excel In? Teachers are in an especially good position to comment on your academic skills and collaboration with classmates. Schools selecting for academic ability especially like to see that students have a love of learning and strong intellectual curiosity. In choosing teachers, think about whose class you excelled in, in terms of grades, participation, and effort. Which teachers taught you a lot or inspired you? Did you impress them with your commitment to group work or interest in taking on extra projects? Did you surpass expectations by taking on a sustained project, like a long term research paper or thesis? Did you show growth or effort in an area that didn't come naturally to you? Even if you weren't "best in show," you could impress them with your dedication to a challenging subject. You might also consider whether you knew this teacher in other contexts, like if she was the advisor of a club or had you for more than one class. Junior year teachers are typically the best choice for recommenders, because they had you recently and for a whole year. Senior year teachers likely don't know you that well yet, and freshman and sophomore year teachers are not very recent. Along similar lines, you want to choose a teacher who knows you well. Even if you didn't get top grades in her class, you can likely get a strong vote of confidence from a teacher who got to know your personal strengths. Who Knows You Well? Apart from considering how you performed academically in a teacher's class, you also should consider how well you know her. If you got an A but didn't speak to your teacher all year, then she can't write much for you beyond the grade you achieved. As discussed above, a strong letter should have specific stories and give insight into your character that admissions officers might not know from reading the rest of your application. Think about teachers who you've gotten to know or had meaningful conversations with. Can they speak to your effort, humor, hard work, or resilience? Do they have a sense of how you analyze and solve problems or approach challenges? Unfortunately, schools have major differences in class size and teacher to student or counselor to student ratios. Some students barely meet their counselor or have trouble connecting with individual teachers in large classes. For the most part, admissions officers should have a sense of your school profile. If this is the case, you might consider adding a supplemental recommendation. It's also a good idea to share information with your recommenders so they can more thoroughly personalize your recommendation. Whether your recommender knows you well or not, it's a good idea to help them out with a "brag sheet," or a document where you reflect on your strengths, goals, and significant experiences and challenges. You (and in most cases, your parents) can and should share your reflections and resume with your recommenders to help them write an effective letter. You can bring this information with you when you request the recommendation and discuss it with your recommender. You can also make an appointment with your counselor so she can get to know you even better and talk about your plans. Finally, you also want to consider who has the time and experience to write a strong letter. Simply put, who can write well? This kid clearly knows what he's doing. What about your teachers? Who Can Write a Good Letter of Recommendation? Your letters of recommendation don't have to win any Pulitzer Prizes, but they do need to be clear, strong, and powerful pieces of writing. You want someone who is going to take the time to craft an eloquent statement of support. The best recommenders have both experience writing letters of rec and familiarity with various colleges and their expectations. Often, students have a sense of who writes good letters through word of mouth. Your counselor may also be a good resource, as she might be able to recommend some teachers as good choices. Teachers with experience are often a good choice, although a relatively new teacher can be great too if she knows you well. You may be able to share guides on recommendation letters with your teachers, but you'd have to gauge whether they could benefit from and be open to these resources. You don't want to cause offense or suggest they don't know what they're doing. At the very least, you can share your resume, brag sheet, and information about the colleges you're applying to and future plans. While the skill and experience of the teacher is an important, if difficult to measure, factor when deciding who can write your recommendation letters, it is secondary to considering who knows you well and admires your academic skills and personal qualities. Now that we've gone over who you should ask for a recommendation letter, what about the flip side? For the purposes of avoiding the earlier described bad letter, who shouldn't you ask for a letter of recommendation? Who You Shouldn't Ask for a Letter of Recommendation As mentioned above, it's unlikely that anyone is going to write you a purposely bad recommendation and sabotage your application. However, recommenders can still unintentionally hurt your chances with a mediocre letter. So that you don't end up with a lukewarm, boring, or meaningless reference, you should make sure to avoid asking certain people. First, don't ask teachers who don't know you well. If you've barely exchanged three words with a teacher all year, then they won't have much to say. Even if they're well aware that the best recommendations letters give stories and examples, they might not have any to share. Then their letters will end up being a restatement of facts and figures, which doesn't communicate much to admissions committees. On a similar note, don't ask your principal or an influential person on the local or national level just because of her authority. If she doesn't know you as a person, then her letter will add little to your application. If you do know the person well, though, then go right ahead. Showing that you got to know your principal well as a high schooler speaks to your outstanding presence at the school. Since colleges want to see your academic ability and potential, you also shouldn't ask a teacher in whose class you performed poorly and didn't put forth effort. If you demonstrated an unwillingness to learn, challenge yourself, or improve, then the teacher won't have many positive things to say about your potential to succeed in college. Finally, consider your counselor's suggestions and general reputation of teachers as letter writers. When I was in high school, I asked a teacher who ended up giving me a generic form letter and wanted me to go through and change all the "he's" to "she's." Needless to say, I immediately asked someone else. If your teacher isn't going to take the time to write you a personalized letter, or if she doesn't know what makes a good rec letter and isn't open to feedback, then she is not the person to ask. You need familiarity combined with strong writing skills to truly communicate who you are as a student and person and stand out as an intriguing document on your behalf. While you may ask for your recommendation at the end of junior year or beginning of senior year, I would recommend starting even earlier in terms of preparing to request recommendation letters. Read on to find out how. Start early. Start Early in Planning Your Recommendation Letters College planning starts years ahead of actually applying to schools. In terms of the recommendation letters, it's a good idea to consider who you might ask at the beginning of junior year. If you usually don't participate much, push yourself to contribute more in class. If you know you're applying as an engineer, consider accepting your science teacher's invitation to join her Robotics Club or ask about designing your own independent project. The most important thing you can do is to push yourself to get to know your teachers and develop a connection with one or more of them. To some students, this comes naturally, while others prefer to work more independently. If you consider yourself the latter, then you might prefer to show your eagerness to learn and contribute with a supplemental project. Pushing yourself to participate more will come in handy when you reach college too, as many of your classes may expect debate and discussion. While you should ask your recommender at least a month before your deadline, many students choose to ask at the end of junior year. You'll still be fresh in the teacher's mind, plus it will show how motivated and proactive you are. You can also schedule meetings with your counselor to discuss your plans as they develop. You don't have to wait for her to call you down. Starting early will help you take an active and intentional stance throughout junior year, plus it will give you extra time in case your plans change or you need to ask a different recommender. Remember, if your teacher seems hesitant or overwhelmed with work, then it might be a good idea to ask someone else. To Sum Up... When deciding who to ask for a recommendation letter, you should think about whose class you did well in (grades, effort, etc), who knows you well, and who's an experienced and qualified writer of recommendation letters. Your counselor and general word-of-mouth can help fill you in on who's going to write a strong letter and who, unfortunately, might just phone it in. Avoid asking teachers in whose classes you showed little effort or interest, or with whom you barely spoke all year. The best letters are insightful and personal, so a teacher who feels like a total stranger probably won't be able to provide that, no matter how detailed your brag sheet is. Make an effort throughout high school, and especially junior year, to go above and beyond to connect with teachers in the classroom or in after school clubs and activities. The more they see you in different contexts working towards your goals and pursuing your interests, the more colorful and specific their letters can be. If you go into junior year with these goals in mind, as well as a strong idea of what your schools are looking for (whether it's strong academic potential or skills for a specific field of study), then you should have a clear sense of which people can best advocate for you with a sincere, inspired, and demonstrative letter of recommendation. What's Next? Before your teachers and counselors can upload their recommendations to the Common Application, you'll be asked about waiving your right to see your letters. Is it a good idea to sign this waiver? (Spoiler: yes). Read all about FERPA and why you should waive your right of access. Applying to college is a complex process that requires a lot of thought, energy, and planning. Now that you have a strong sense of who to ask for letters of recommendation, you can approach the rest of your application with the same awareness. Check out this article to learn more about how to build the most versatile college application. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Free College Admission Essays

Free College Admission Essays Free College Admission Essays Free College Admission Essays Writing a college admission essay is one of the most intimidating parts of the application process. A lot of questions arise in students minds as for the information to include into their essay papers. What should I write about? What life experience will be considered as significant? How do I know what will the admission committee appreciate in admission essays? If you are writing a college admission essay and need individual admission essay help, do not hesitate to place an order at this site. Get professionally written admission essay without any efforts! These questions seem to turn your head, but no exact and accurate answers come up to your mind. Probably, the best idea in this case is to look through free college admission essays? Still, do not hurry to surround yourself with mountains of free college admission essays found in any possible for your place. First, filter them: which free college admission essays editing online are or are not worth using? Let us discuss it. The vast majority of free college admission essays (especially the ones you can find on the websites with .edu domain) are written by usual students Actually, nobody knows whether those papers were successful or not, and whether their authors were accepted to the college of their dream. What is more, you cannot be sure that free college admission essays online correspond to at least the standard requirements for entrance essays. It means that using them may be rather harmful to you. So, be careful with free college admission essays online. Before you start writing your admission essay, visit the official website of the college you are going to enter. Very often during the application process, new articles appear at colleges official websites to help applicants pass their examinations. Some of them even provide them with examples of college admission essays. This is practically done in order for applicants to see what entrance essays worked and why they were successful. If you are eager to get a couple of such free college admission essays, visit the following link: Items to analyze in free college admission essays: How is the paper organized? What writing technique does the author use? Does the author address the reader directly? Is s/he honest and sincere to the reader? What specific experience does the author share? Does s/he talks about his/her weak points as well as about the strong ones? Does s/he exaggerate the strengths? Why is the introduction successful? Why is the conclusion effective? Finally, remember that you cannot plagiarize free college admission essays, as plagiarism is strictly forbidden within the academic study. If you are looking for free essays online and want to review good free term paper sample or free research paper example, surf our blog and you will find wealth of articles! Read more: Essays Comparing Poems Critical Success Factor Analysis Conflict Essay A Reflection Essay Writing English Coursework

Preferred future, what changes do you forsee as an advanced practice Essay

Preferred future, what changes do you forsee as an advanced practice nurse. Relate it to health care reform - Essay Example In order to be a quality-focused pediatric nurse practitioner capable of maximizing patient care and building staff unity, the nurse must take a leadership role within the organization in order to drive improvements. With health care reform currently on the forefront of society’s consciousness, it will be even more important to develop sound leadership skills in order to assist in this change process and also to improve relationships with patients of different socio-economic and cultural backgrounds. The future of health care, after potential reform, will change the methods by which nurses conduct their job role responsibilities. However, since this reform has not yet been built into solid legislation, it would be appropriate to compare this potential future for nurses with a preferred future to discuss how best to build a more effective organization. The future of nursing will require an individual with the ability to bridge gaps between colleagues, managers and patients in order to adjust to new health care reform-driven changes. Health care reform is going to mean new demands for pediatric nurse practitioners, especially in terms of how management and nurses interact. Health care reform is going to change the process of controls within the organization, requiring more unity between different professional ranks of the business. In order to facilitate quality relationships of this type, the nurse â€Å"must be a diplomat, helping people get past their conflicts with one another and facilitate their working together† (Grossman and Valiga, 2009, p.138). Unfamiliar changes to health care delivery, imposed by the potential new reform policy, are going to create different reactions from colleagues and superiors. In some instances, these changes may be so radically-different from current operations that members of the organization try to resist these changes through lack

Legal rights of tenured teachers in dismissal proceedings Essay

Legal rights of tenured teachers in dismissal proceedings - Essay Example Its amendment by Chapter 691 of the Laws of 1994 provides an opportunity for teachers who were accused of any misconduct or incompetence the right to defend himself in court and undergo due process. Within fifteen days, the board of education is responsible in implementing the various rights of the teacher to undergo due process such as the teacher's right of hiring a hearing officer who would be responsible for reviewing the charges against him and would further investigate his case. If permitted, through the process, in support of the facts and findings, the hearing officer may give recommendations with regard to the penalties or punishments deemed appropriate for the charges against him. (http://www.nbto.org/Union/tenure.htm, para 10) On the other hand, for cases that involve pedagogical misconducts or judgments, the teacher is allowed to have a three-member panel who would do the investigation and review the charges against him. It is the duty of the school district clerk or secretary's role to make sure that these provisions and rights of the employee is met in order to provide them with a fair fight. (http://www.nbto.org/Union/tenure.htm, para 10) A great number of issues on tenure has involved not alone the teachers but the school district administrations as well. ... "Tenure is a form of job security for teachers who have successfully completed a probationary period. Its primary purpose is to protect competent teachers from arbitrary non-renewal of contract for reasons unrelated to the educational process -- personal beliefs, personality conflicts with administrators or school board members, and the like. " (http://www.ericdigests.org/pre-925/tenure.htm, para 2) Teacher's tenure started back in 1917 in New York but it was only in 1970 when this part of the Education Law was taken seriously by the school districts and the teachers. Furthermore, the law was strengthened and the process were expedited in 1977 as a response to the growing pressure to the school districts' numerous unfair and illegal dismissals. There was not clear evidence with regards to when the provisions on teacher's tenure had become a federal property right such that it remains to be a concern of the state for which every policies vary. The basic thrust of the Teacher Tenure Act1 is that public school employees under its protection2 may be dismissed or demoted only for one or more of fifteen grounds set out in the act and only according to the procedures set out in the act. Most often, teachers misinterpret this provision in the Education Law thus, it should be made clear that teacher tenure is merely a protection against unlawful dismissals even if he or she is guilty of the charges filed against him/her. (http://www.iog.unc.edu/pubs/electronicversions/pdfs/leps20.pdf, para 1) The due process for which tenure recognizes among the teachers recognizes that laws and legal proceedings must be fair. A person's basic rights to 'life, liberty or property,' should not be taken away from them without the due process of law.

Technology Essay Example for Free

Technology Essay It is always a controversial issue whether technology separates and alienates people more than it serves to bring them together. From my point of view, technology has done more to bring people together than to separate or alienate them. Therefore, I disagree with the statement. Here are some reasons why. First of all, technology has brought about a revolution in the way we communicate with each other through the use of cellular phones and the Internet. Thanks to these new mediums of communication, people are brought closer together. With access to cellular phones or the Internet, I am now only seconds away from communicating with distant friends. With access to these devices, the geographical distance between acquaintances matters much less than it did in the past. I can still maintain close contact with my family and friends, even if they are on the other side of the world. Evidently, technology makes people become closer than ever. In addition, technology has given us the means to travel great distances in relatively short periods of time for a relatively cheap price. Imagine having to travel overseas to visit your parents had you all lived a mere hundred year ago. Think of both the time and money such a trip would have cost! Now compare the difficulties of this trip a century ago with the relative ease and comfort of the same trip today. The technical innovations in transportation, as well as in communication, have only served to bring us closer together. In summary, I strongly disagree with the worn-out idea that technology ultimately separates and alienates people more than it serves to bring them together. To the contrary, technology improves our ability to talk to each other. Also, it improves our ability to travel and see each other. Apparently, technological innovations in both transportation and in communication that were noted in the preceding paragraphs unite people in different locations. Technology ultimately separates and alienates people more than it serves to bring them together. There have been many debates regarding the impacts of technology on people’s relationships. While many people argue that technology obviously separates and alienates people, some of others hold a belief that technology brings people together. As far as I am concerned, I strongly agree with the latter point of view, but I think that those who hold the former belief have their own sound evidence. Admittedly, proponents to this claim may argue that new technologies, such as the Internet, televisions, or computers, destroy humans’ relationships. Lots of people around the world have /been getting/BECOME/ addicted to watching televisions, playing online games, surfing and wandering AROUND the Internet, to name but a few. This has proveN to be very detrimental to their relationships. For example, in my country, Vietnam, many children, at the age of 8 to 14, are very interested in playing online games. They spend most of their free time sitting in front of their computers screen and doing something separately. This may result in the lack of socializing and contacting with others. On the other hand, technology has been a wonderful aid that can bring people together, or, in many cases, back together. To bolster this claim, I can say that I have connected with quite a few people all over the world via email, and some of them I have never known before. Furthermore, thanks to modern technologies such as the Internet or mobile phone, I can contact with my friends and relations living in other countries, far away from my homeland, very easily and conveniently. Giving and receiving a call, or chatting via Skype or Yahoo Messenger are some common ways that people often make use of, in order to keep contact with one another, as well as maintain and strengthen their relationships. Another way that technologies support people in socializing with each other is through the so-called ‘virtual worlds’ in the Internet. There are many such virtual worlds in the Internet, such as Facebook, Twitter, and a great numbers of forums and websites, in which people can share their common interests and make contacts with one another. Such contacts may be ephemeral, but they can be A great source of information and amusement. as well. For example, I have joined in English-test.net Forum and enjoyed many relationships in here. It CAN not only can make me feel relaxed, but also can ALSO bring me many benefits in terms of study. In sum, it seems clear to me that technology has done more to bring people together than to isolate them. If they use technologies appropriately, they can gain many benefits from them. Technology ultimately separates and alienates people more than it serves to bring them together. The question in hand it to determine if Technology separates and alienates people more than it serves to bring them together As with many issues related to technology, we cannot say that it is fully true or false, but both the perspectives can co-exist. In my opinion, technology does more to bring people together than to alienate them. The primary reason of my opinion is a look at history. A century ago, people in America did not interact with the Asians the way they do today. Neither did they interact with their own countrymen to the extent they do today. The technological advances in communication made it possible for the world to shrink into a global village. The internet explosion of the late 1990s especially lead to a networked world, where there is a very strong business relationship between various parts of the world. With this business relationship and a subsequent personal relationship, people are now more closely knit than they ever were. Today, an American gets his leather jacket, with its raw material coming from Myanmar, manufacturing done in China and branding done in Europe. This one chain has linked people from various nations. The second reason I base my opinion on is the advances in travel technology. It took people 77 days to go around the earth a century ago, but today this can be done in less than 2 days. The tourist population of the world is at its historic high now. When people go to a new land, they get an opportunity to interact with the natives of that land. On the flip side, there is a limited human-to-human personal interaction in many developed nations due to these technological advances. A survey in the US points out that a typical teenager spends more time to watch television than to talk to his parents. This situation would not have been there a century ago. Infact the Amish people who live in Pennsylvania and Ohio states of the US do not have any televisions in their houses because they believe that it breaks up the family. They also have limited technology in their houses for having their families more closely knit. In conclusion, technology has been of tremendous help in bringing people across the world together, but it has made the smallest units of the society like the family less closely knit. Technology ultimately separates and alienates people more than it serves to bring them together. Technology and Humane touch, in most cases donot gel together. It is indeed, a complex issue. One school of thought says, it is the ultimate tool to stay connected with people which otherwise is not possible.Technology comes as a rescue to the users, which they would find it difficult without it. At the same time, the division and the alienation which it brings along with it, has brought a negative reputation. However in my opinion, technology if placed at the right time and right place, it is the most effective tool to bring in smiles between scattered people over the globe. Let take a step further at the analysis of both sides. What was started as a communication tool, internet was not welcomed in the initial stages, or it was used only for military purposes. Today, with the changing times and the various needs of the people, it is slowly taking over the other medium of communication. Though there is always some issues with the implementation of it, speed, connection, network issues etc, it has to be accepted that it had made the world look smaller than what it was in one decade ago. Having said that, if noticed, internet also brings in some kind of alienation and it has its own disadvantages. It sometimes disturbs the privacy of the people and in turn it discourages the users from further usage. Whenever there is a system of new technology introduced in a society, it is always welcomed with some opposition and finally it works well. Even though technology needs some kind of additional knowledge of how to use, and other issues, with proper guidance it could turn into a great tool of communication and therefore it would connect people with humane touch, which is the differentiator point. Todays generation is more active and keep changing places instead of those times where they would stick to one place and one job. With these changing times and needs, technology is the only solution which bring back smiles over the people and nothing else. Therefore with the above analysis, and with humane differentiator, technology if used at the right place and right time, it would bring in more smiles to the users. Technology ultimately separates and alienates people more than it serves to bring them together. The opinion that technology separates people more than it serves to bring them together is one that is causing much debate. The issue is of even greater importance at this point in time as technology has become a crucial part of our everyday functions. The strongest supporters of the above claim argue that technology has provided instruments that have facilitated separation, however in saying so they overlook the ways in which technology has brought people closer together. In this essay I will put forward arguments that illustrate how technology has brought people together. Firstly, lets consider how technology has brought people closer together by providing better means of communications. The telephone, internet, mobile phone and other modern telecommunications wonders are all important delvelopements that have allowed people to communicate with each other. This access to different and convienient modes of communcating has brought a feeling of closeness. As we head towards the future further technological advancements such as video conferencing will further facilitate bringing people closer together. Additionally, technology has allowed those people to interact with each of that could not have with technology, thus reducing their feeling of alienation. Take for example the residents of a rural village in India. Without technological advancements this group of people were separated and alienated from the rest of world. However with advances in transporation and communication this village can now feel closer to the rest of its global neighbours. In this case technology has facilitated the connecting various separated and isolated people. Further, looking from the perspective of social alienation and separation, that is when various people in a society feel that they are separated from society because of their financial status, or lack of oppurtunity. Consider a family living below the poverty line, its members so not have access to resources or opportunites and this often leads to a feeling of being alienated. Technology allows us to take steps to reduce this social separatness and alienation by providing better opportunities, by providing cheaper access to information, greater acecss to opportunities. Without technology people needed to have money to buy expensive Encyclopedias to access valuable information, however the internet now allows acces to information at a fraction of the cost. Therefore, it can be seen from the above examples that technology has played a powerful role in bringing people together socially, economically and in spirit. Although technology may allow ways to work in isolation it will continue to provides ways in which alienation and the feeling of separatness is further reduced.

Approach to Persuasion Essay -- Psychology

Embracing an individual’s point of view by means of reasoning, argument or entreaty is an act of persuasion. An individual is regularly confronted by persuasion throughout their everyday life. It takes place in various situations that are categorized in three sections, the appeal to emotion, the appeal to reason, and the appeal to one’s character. Furthermore, this leads to an influential aspect. It is from one’s characteristic to be influenced by persuasion, thus, to be overlooked by outside sources. This is not only found as a human speaks, but persuasion is the aim of advertisements, and political candidates who are trying to sway voters to vote for them. Since Ancient times, persuasive techniques have been observed and studied but due to its importance, physiologists formally began to study of persuasive techniques in the 20th century. The focus of persuasion is to awaken a belief by the appeal to reason, and the use of emotional appeals, and the appeals to one’s character. According to Aristotle and others who tend to echo his belief, these are three these "artistic" or "intrinsic" proofs. Aristotle calls them Ethos, Pathos and Logos. The appeals to reason - Logos is the use logical arguments, logic, rhetoric, the scientific method and proof to persuade. In contrary, the appeal to emotion - Pathos, is the use of advertising, faith, presentation and imagination, propaganda, seduction, tradition and pity for persuasion. Furthermore, Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology (Reynolds). Usually the appeals to reason, and the appeal to emotion, are applied together for more efficient and faster persuasion. These methods ta... ...can be defined as "...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." Aristotle describes persuasion in three different forms: Ethos, Pathos and Logos. Ethos is the persuasive appeal of ones character, Pathos is the appeal to emotion and Logos is the appeal to reason. A persuader should use these forms of persuasion, moreover, motivate them and satisfy them by introducing that what is being convinced fulfills a need. Works Cited Reynolds, Nedra. â€Å"Ethos as Location: New sites for Understanding Discursive Authority.† Rhetoric Review. 11.22 (1993): 235-338. Print. Shell, Moussa, and Mario G. Richard. The Art of Woo: Using strategic Persuasion to Sell Your Ideas. New York: Penguin Group, 2007. 2-163. Print

The Ideological Origins of the American Revolution

Through all these years I always think of the American Revolution as customary rebellion which the parties involved fight for something like a parcel of land or for political divisions, i. e. territorial expansion. They deliberately fight against each other head-to-head just to get what they wanted. Maybe it is the result of watching classical movies that defy true essence of revolution that I came to think this way about the ancient wars. However, reading the book entitled The Ideological Origins of the American Revolution written by Bernard Bailyn, renewed my traditional view of the revolution as a whole.It was astoundingly compact yet the message the author conveyed was crystal clear. Bailyn vividly presented his idea that â€Å"power must be watched and restrained tightly† else, liberty will no longer take hold of the situation and much worse, slavery and other forms of oppression will occur. I learned to view the American Revolution from a different perspective in what he called the â€Å"ideological origins†. In effect, I was able to draw critical analysis based from Bailyn’s work of other cases of rebellion here and abroad.The purpose of the author in writing the book, as I comprehended it, is basically to tell everyone that wars happened because of radical minds that drew political ideology from social and traditional outlooks and screened by past experiences. They are explicitly called as radical libertarians who focused on the effort of freeing the individual from tyranny of the state. Bailyn traced their ideological background and found one important piece of the puzzle that he presented in the first part of the book: the pamphlet story.He told us that those pamphlets â€Å"had peculiar virtues as a medium of communication† among the proponents who drafted of the American Revolution. It was in this method (and many others following it) that radical minds gained power and support from the commoners and so the revolution was given birth. But of course, the main event still laid in the messages that the radicals were sending out. The American Revolution was indeed initiated and maintained by radical libertarians until it reached its final destination.The author showed in the book that the American Revolution was â€Å"a cluster of convictions focused on the effort to free the individual from the oppressive misuse of power† by the state. He did not just a compile these convictions but also the analyzed each of them point-by-point as those were his premises in the logical structure of the book. It was the product of years of constant search of relevant information that pertains to the American Revolution. The book was overwhelming with researched ideas which the author found useful.The book was organized into six parts beginning from the Literature of Revolution down to the Contagion of Liberty. In the Literature of Revolution, he explained the method of communication between the radicals who insti gated to the public the idea of revolution. Part II of the book talked about the Sources and Traditions which he identified the ideological background of the radical libertarians. In Part III, entitled Power and Liberty: A Theory of Politics, Bailyn discussed the issues concerning power and liberty, i.e. how should the state treat the underprivileged, the oppressed, the people who were exploited by tyrants. He showed the premises in Part IV the Logic of Rebellion—the only option that the libertarians can have. Here he talked about conspiracies and how the rebellion happened during the Great American Revolution. In Part V, Bailyn discussed the history on the Transformations resulting from the revolution. The areas he tackled were the issues on Representation and Consent, Constitution and Rights, and the Sovereignty.These transformations were the fruits of the radical libertarians’ efforts. The last but not the least, Bailyn discussed in Part VI entitled The Contagion of Liberty the privileges that the underprivileged were able to uphold after the revolution. The discussion talked about the long-term issues of slavery, religion, respect, that all in all summed into the new concept, the concept of democracy that gave every person the right to exercise his freedom in the country. However, Bailyn did not end the book here.He also included an essay entitled â€Å"Fulfillment: A Commentary on the Constitution† which described the existing constitution as the ‘fulfillment’ of the libertarians’ dreams. Bernard Bailyn is widely and deservedly identified as â€Å"our finest historian of the colonial period†. He was an Emeritus Professor at Adams University and professor of Early American History at Harvard University. He wrote many award-winning books including The Ideological Origins of the American Revolution which garnered him both the Pulitzer and Bancroft prizes.This book first published in the 1960’s was a brea kthrough for the whole mankind. He wrote the book in such a way that radical ideologies were seen as the main reason for the American Revolution to ensue. The book also proved to be applicable not just in the American societal and political transformations but also to majority of revolutions lead by radical leaders of such revolution. After all, there was no trouble understanding his ideas despite the fact that it was written from literally hundreds of sources compressed into a 416-page book.In conclusion, the Bailyn’s The Ideological Origins of the American Revolution was the possibly the best book ever written that pertains to the subject of ideological origins or backgrounds of radical libertarians who aimed to â€Å"free the individual from oppressive misuse of power† by the state. Also, he did not end his discussion to the accounts of the first half of the century but rather commented on the existing laws that he called â€Å"Fulfillment† of the hopes and d reams of the leaders of the American Revolution. Reference: Bailyn, Bernard (1992). The Ideological Origins of the American Revolution. Cambridge, MA: Belknap Press.

Mcdonald’s Healthier Happy Meals Essay

In order to successfully make these changes McDonald’s hired a research group to conduct an extensive research and present them with a cost effective solution. The Research Questions The questions the company had to look into to resolve this issue was: * How can they make the meals for the children healthier while maintaining the convenience that fast food is known for? * How can they cut the calories from their existing meals? * How can they make healthy food desirable to children? * How can they keep these healthier options cost effective? * What would be the best marketing strategy to launch these healthier changes? The Hypothesis A hypothesis explores a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation (Merriam-Webster, 2013). In the exploration to raise a question and find an answer, the company has to face the question: how can they make the meals for the children healthier while maintaining the convenience that fast food is known for? Through the years McDonald’s has added a couple new features to their menu like a wider selection in desserts, a value menu, and select new refreshing healthier choices to their fast food chain. But the question now is, how can they further cut the calories from these meals? Yes, McDonald’s has gained a fine respect in the fast food industry for upgrading to healthier choices, but now the kids menu may need some revamping on their own. If the regular menu can provide healthier choice selections like salads, less than 400 calories, and weight watcher approved items, what can they do about happy meals? A solution to providing a healthier selection is to offer a more beneficial meal that kids can enjoy. Apple bags, celery sticks, carrots, reduced milk, baked instead of fried items and healthier meat. Those are just a couple of suggestions to an issue that is easy to solve. The main purpose is to change the world one step at a time, and healthier living for is the new road to take. The Variables Local societies are becoming more health conscience and looking for healthier options when going out to eat. Even though McDonald’s did not follow the popular approach by luring people in through the use of famous celebrities, people felt that offering toys with their Happy Meals were unacceptable. The variables in a research scenario are considered to be independent (IV) and dependent variables (DV). In this research scenario the independent variables are the food and the marketing strategy, while the amount of calories and interest of the children are the dependent variables. Many children were attracted to McDonald’s Happy Meals for the toy they got with it and this is what their marketing strategy revolved around. In April 2012, The Time’s released the article â€Å"Why we’re eating fewer happy meals†. The article’s main focus was McDonald’s use of toys with their Happy Meals and the use of a clown who â€Å"is hell-bent on the creepy mission of luring children into McDonald’s, where they’ll be fattened up and primed for a lifetime of regular fast-food dining visits† (Tuttle, 2012, p. 1). Along with improving their Happy Meals, McDonald’s has also changed their marketing strategy. They still offer the toys but it is no longer their main focal point. Instead they now show Ronald McDonald playing around, participating in healthy activities and proclaiming that a healthier life style is a lot of fun.

leonardo essays

leonardo essays Geniuses come few and far between in history. Hippocrates came in the late BC period. Einstein came in the late 1800s-early 1900s. Leonardo came in between the two of them, but is not recognized as well as they are. He was a brilliant human being. He was a master in the fields of painting, designing, engineering, and science. Most people know him merely as an artist, and some know him as an inventor, but not too many people know him for what he really was. This is because his life and his accomplishments are not taught, as in depth as they should be. During the height of the renascence, a genius was born in 1452 in the small town of Vinci, near Florence. He would become a great artist, engineer, inventor, and a scientist. His name was Leonardo, a name that would soon be associated with the word brilliant. He was born to Piero, the lawyer of the town, and Catarina, who gave Leonardo to his father, and left them both for a man of her social class. She is not mentioned in Leonardo's notebooks, as he was probably too young to remember her. Leonardo grew up feeling different from the other children. He had a strange curiosity that was lacking in the other children. He would buy birds from the markets, and set them free, because he thought it was wrong to keep them locked up in cages. He also had a strange curiosity about the world around him. He kept collections of "snakeskins, odd stones polished by water, birds' eggs, the skeletons of small animals, insects stuck on pins, tadpoles, and strange plants," in his room because they fascinated him. Leonardo would draw the things in his collection in a notebook. When his father saw the notebook, he thought that there was a possibility that Leonardo had a chance to become an artist. Piero went into Florence once a month on business and one time he brought some of his sons work. He showed it to his friend Andrea del Verrocchio. He saw more than just mere t...

Definitions and examples of double plurals in English

Definitions and examples of double plurals in English A double plural is the  plural form of a noun with an additional plural ending (usually -s) attached -   for example, candelabras (singular, candelabrum; plural, candelabra) or sixpences (singular, penny; plural, pence). In addition, the term double plural is occasionally used to refer to a noun with two plurals that differ in meaning, such as brothers and brethren (plurals of brother). Examples and Observations: In the light of the debate between environmental advocates and oil industries, the state officials discovered that the flooding had also released other bacterias that pose a serious health threat.(Colorado Flooding Exposes Huge Environmental Damage. Digital Journal, September 28, 2013)Bacteria is the Latin plural form [of bacterium]. In formal and scientific writing, it is always treated as plural and used with a plural verb: These bacteria are clearly visible when stained.In everyday English, bacteria is also used as a singular noun meaning a strain of bacteria: They said it was a bacteria, not a virus. This singular use has generated a double plural: bacterias. Bacterias, meaning strains of bacteria, is fairly common in journalism, but not suited for technical or formal writing.(Margery Fee and Janice McAlpine, Guide to Canadian English Usage, 2nd ed. Oxford University Press, 2007)Paparazzi(s)Back through the system with the riffraff again Fiends on the floor scratching again Papar azzis with their cameras snapping them...(Jay-Z, 99 Problems. The Black Album, 2004)paparazzi (photographers who follow celebrities, often aggressively, in hopes of snapping candid photos) is a plural; paparazzo is the singular. Originally Italian -   invented for Frederico Fellinis film La Dolce Vita (1960) -   the term first surfaced in English in the mid-1960s. Unfortunately, because the singular form is so rare, some writers have begun using the misbegotten double plural *paparazzis...(Bryan Garner, Garners Modern American Usage. Oxford University Press, 2009) From Old English to Modern English Modern English breeches is a double plural (OE nominative singular broc trouser, nominative plural brec), as is ... kine (OE nominative singular cu cow, nominative plural cy with the addition of the plural -n from words like oxen). (John Algeo, The Origins and Development of the English Language, 6th ed. Wadsworth, 2010)OE cildru children belonged to a very small minor class of neuter nouns having a plural in -ru; the /r/ has survived in PDE [present-day English], but an additional weak -n plural has been added, giving PDE children a double plural. (Celia M. Millward and Mary Hayes, A Biography of the English Language, 3rd ed. Wadsworth, 2012) Kate Burridge on Double Plurals Occasionally, people using incident in the plural give it a double plural  -   incidentses. Incidents doesnt sound plural enough -   just as quince (in 1300s one coyn and many coyns) didnt for early English speakers (Quinces is historically a double plural). (Kate Burridge, Gift of the Gob: Morsels of English Language History. HarperCollins Australia, 2011)They stopped and formed a semicircle around the microphone. Everywhere there is a crisis, they sang together. Every time they throw the dices.(Richard Lockridge, Murder Roundabout, 1966)This same process is currently affecting the word dice. Dice was traditionally the plural of die small cube with six faces, but is now being reinterpreted as singular. In this case weve also got a split happening. In specialist contexts die is still being used as a singular noun for metal stamp for coining. The dice used in gaming has a new reformulated plural, technically a double plural, dices (though some speakers still use dice as plural) ... When speakers dont feel words to be plural enough, they add another plural marker for good measure.(Kate Burridge, Blooming English: Observations on the Roots, Cultivation and Hybrids of the English Language. Cambridge University Press, 2004) Double Plurals in Irish English Both [Terence Patrick] Dolan [in  A Dictionary of Hiberno-English, 2006] and [Jiro] Taniguchi [in A Grammatical Analysis of Artistic Representation of Irish English, 1972] ... draw attention to double plural forms (or what Taniguchi calls vulgar forms) which also occasionally appear in Irish English. These involve the addition of /É™z/ to existing plurals which end in -s. Dolan offers the examples of bellowses for bellows and galluses for gallus, an obsolete form of the word gallows meaning braces. Taniguchi, on the other hand, cites newses as a plural for news (1972: 10). While I have not encountered the latter form, I have frequently heard other forms, such as pantses and knickerses. What is more, the film corpus displays the forms chipses and barrackses.(Shane Walshe, Irish English as Represented in Film. Diss., Peter Lang GmbH, 2009)My mother used always to laugh because when they met Mrs. Hogan used to say any newses and look up at her, with that wild stare, opening her mou th to show the big gaps between her front teeth, but the newses had at last come to her own door, and though she must have minded dreadfully she seemed vexed more than ashamed, as if it was inconvenience rather than disgrace that had hit her.(Edna OBrien, A Scandalous Woman. Stories by Contemporary Irish Women, ed. by Daniel J. Casey and Linda M. Casey. Syracuse University Press, 1990) Double Plurals in Russian Anglicisms In general, words tend to be borrowed as unanalysed wholes, their internal structure being opaque to the borrower. Russian speakers are therefore often not aware of the meaning of the English plural morpheme -s; this can lead to double plural marking through the addition of a Russian inflection to an English plural; as in pampersy, dzhinsy, chipsy. (Tamara Maximova, Russian. English in Europe, ed. by Manfred Gà ¶rlach. Oxford University Press, 2002)

Principles and Practices of Effective Leadership (Apple Inc) Essay

Principles and Practices of Effective Leadership (Apple Inc). Leadership Portfolio - Essay Example Each leader adopts a unique approach and style, through the interplay of one’s traits, intelligence, behavioral set, authority, power, temperament and charisma. Within an institution, there develops an emphasis on implementing leadership skills and abilities that are relevant across the organization. This cultivates the ‘leadership style of the organization’. Let us delve in to an analysis on leadership at Apple Inc. (formerly  Apple Computer Inc.), an American  multinational corporation that designs, develops and sells  consumer electronics, computer hardware, software and personal computers. The powerful visionary, Steve Jobs, was the co-founder of Apple Inc. along with Steve Wozniak. They went on the establish Apple as one of the world’s giants, with an unconventional approach and leadership style that was starkly different from conventional business wisdom. The predominating leadership approach at Apple Inc. was that of ‘Transformational Lea dership’, wherein Steve Jobs (the leader),  identified the need for  change,  created  a vision amongst his people to enforce the change and  finally, ensured its enforcement with the  unfailing commitment  of the  members  of his company. (Bryant S., 2012)... At a review session, Jobs was quick to grab a ‘Magic Marker’ and draw a two-by-two grid on the board, labeling each quadrant sequentially as â€Å"Consumer†, â€Å"Pro.†, â€Å"Desktop† and â€Å"Portable†. He insisted that Apple focus on just four great products (one for each quadrant), cancelling all other products. Steve Jobs is known to have said to Walter Isaacson, â€Å"Deciding what not to do is as important as deciding what to do. â€Å"That’s true for companies, and it’s true for products.† (Issacson, 2012). The Apple Company under Steve Jobs, developed a ‘perfectionist style’ with an eye for great detail. The success of the company lay in the fact that Jobs recognized his own strengths and delegated areas suited to other people’s strengths, so that only the best product emerged from its shores. Steve Jobs was a driven leader and the products and services he directed his company to develop and commercialize changed the way many of us live, as well as the course of a diverse set of industries, including computing, publishing, movies, music and mobile telephony (Katzenbach, 2012). Undoubtedly, the success of Apple Computers under Steve Jobs stemmed from his creativity in decision-making, charismatic leadership and the ability to take risks in order to adapt to changing market conditions. As testimony to Apple’s creativity, Steve Jobs himself famously said â€Å"innovation distinguishes a leader and a follower†! Both, situational factors and the leadership approach of Steve Jobs contributed to Apple’s success. By selecting Steve Jobs to lead the company, Apple was not only able to improve its performance, but also position itself to take advantage of the opportunity

The Constitutional Framers Essay Example | Topics and Well Written Essays - 1500 words

The Constitutional Framers - Essay Example In his statement Jefferson compared the government to a newspaper; he stated that he preferred a newspaper without government to a government without a newspaper. This philosophy was directed towards the American constitution, the confederation act and the declaration of independence in America. The revolutionaries set a system which was too weak to accomplish the set objectives in the country. A clear analysis of their approach could define the motives which lay behind the poor system. They were basically on a quest to defend their wealth against federal interference. Major sectors of the country’s economy were rendered helpless by this group of people who argued that they were acting in the interest of the many. Jefferson states that a man is a rational being endowed with a sense of judgment and hence able to distinguish what is wrong and right. This is a sign that the revolutionaries were concretely aware of their undertakings; they were acting on matters which were clearly established from their inner personalities. The closing of the revolutionary era paved a way to another class of thinkers who insisted on a different aspect. At independence, the core objectives were to maintain the societal order, settling the public debt, the establishment of a sound financial system and installing mechanism which could spur the growth of the economy in the country. These categories of individuals were not founding their techniques on philosophy as they were basically businessmen and individual property owners in the country.

Percy bysshe shelley Research Paper Example | Topics and Well Written Essays - 1000 words

Percy bysshe shelley - Research Paper Example The discussion becomes easy if a look at his poetic ideas is done first. Shelley is of the opinion that a poet is a moral teacher. He does not agree that a poet is merely an imitator. At the same time, he asserts that a poet is a creator, who not only creates but also provides ideas to the society, guides the people, and in a way teaches what should be done to improve one’s life. He rejects Thomas Love peacock’s remark that a poet is a â€Å"semi-barbarian†. He not only counters this negative remark about the poet but also declares that â€Å"Poets are the unacknowledged legislators of the world† (Defense). In his essay defending poetry, he explains the true role of a poet in his society and states that†Poetry turns all things to loveliness; it exalts the beauty of that which is most beautiful, and it adds beauty to that which is most deformed; it marries exultation and horror, grief and pleasure, eternity and change; it subdues to union under its li ght yoke all irreconcilable things† (Defense). Unlike Keats for whom poetry means beauty, Shelley finds poetry as a form of intellectual beauty. He treats politics, love, and nature on equal scale. He looks sometime melancholic, but his melancholy is closely related to his ideas. â€Å"Ode to West Wind† can be taken as an ideal poem to study Shelley as a poet and revolutionary. As a poem, it is very remarkable because in it the poet treats everything in nature as an instrument of melody. The poet becomes totally spellbound by the power of the wind, the cloud, the sun, the ocean, and all these in nature for him become the right subject for poetry. He is so much inspired that he prays, â€Å"Be thou, Spirit fierce, / My spirit! Be thou me, impetuous one!† (Ode). The poem deals with the regenerative power of nature. It praises how everything that is old and dead in nature is driven out to leave space for the birth of new and beautiful. In other words, it speaks abou t the likely situation in which the world has to exist with everything unwanted and decayed, if regeneration does not take place. The poet feels that this unfortunate situation is avoided in nature because of the support of the sweeping powers of west wind: â€Å"Thou, from whose unseen presence the leaves dead/ Are driven, like ghosts from an enchanter fleeing† (Ode). It is with similar spirit that the poet wants changes in the political situation in his society. However, he does not possess the sweeping powers seen in the west wind to drive out the old and conventional ideas in his society to pave the way for the new and creative ideas. That is how the poem becomes significant as an example of the poet’s political perspective. As Sydney Waterloo says, â€Å"He was a dreamer, but he never dreamed merely for the sake of dreaming; he always rushed to translate his dreams into acts† (Sydney). â€Å"Ode to the West Wind† shows how Shelley tries to translate his poetical and political dreams into reality. The poem, â€Å"Ode to the West Wind†, is in the form of a prayer. It is addressed to West Wind, and not to any particular God, as Shelley finds in the invisible power in nature what man generally finds in God. The political idea with which he was obsessed is identified with the power of the wind. Though he tried to impress his philosophical ideas upon the people through many pamphlets he found very poor response coming from the people. So he was disappointed.

Analysis to look at Red Bulls strategies

Analysis to look at Red Bulls strategies Red Bull has turned itself into a multinational company that offers a product that enhances the mind and the body. Their method of managing their internal and external situation and circumstances has become an interesting topic for many. Thus we conducted some analysis to look at Red Bulls strategies, and especially the international strategies. The external analysis was a mix of positive and negative observations, for example they have the advantage of the customer loyalty and the production cost, and however, they are in the territory of major players in the beverage industry which put them at risk. Nevertheless, the industry analysis and peer review helped to shed some light on Red Bulls external report, where we can see a substantial growth in the industry and Red Bull headship in the energy drink market. Through the internal analysis we observed that Red Bull leads a proactive approach towards their business by adopting conventional and unconventional methods to expand their horizons. Through the value chain model, we observed that Red Bulls internal marketing and sales strategies have shown ground breaking success on international scale. Moreover, the HR has accomplished to attract the right candidates to achieve the required goals, simple because they are young and know the young target market exactly. The generic strategy analysis of Red Bull has presented Red Bull a differentiated product within its market and a focused-differentiated product within the beverages industry. The norm is that any kind of differentiated products target few selected customers, however, Red Bull did become selective but became massively popular among the youth, and hence, they produce over 1 billion cans each year. The SWOT analysis they was conducted on Red Bull has crystallized some Weaknesses and threats. However, the Strengths and Opportunities outweigh the downside of Red Bull; moreover, the Weaknesses and Threats that Red Bull faces can easily be managed and fixed by Red Bull. We can safely conclude that Red Bull has adopted the right target market and the right method to communicate with the target market. More interestingly, we can see that Red Bull has adopted a product and especially a marketing strategy that can easily be copied to different counties and culture. In other words, it has spoken the language of the youth. History Background History A red cape is not always necessary to attract a bull towards you; nowadays it has become available in a can in the hypermarket, supermarket, grocery and the club near you. This all has become possible thanks to a visionary man called Dietrich Mateschitz, who is the discoverer, modifier, and introducer of the internationally famous drink, Red Bull. It all started in Hong Kong, in 1982, when Mateschitz was at the hotel bar sipping a famous local health tonic. While he was drinking he had a vision of marketing an Asian drink in the western countries. About two years from the vision, the Austrian Mateschitz teamed up with a Thai business man called Chaleo Yoovidhya to produce this product. Together they fiddled with the product, to take out the syrup nature of the product and make it fizzy. Canned in a silver and blue container, with a brand the shows two red bulls going head-to-head against each other, hence the brand was named Red Bull. (Red Bull Founder Rides Wave of Success) In 1987, the product was then taken to Austria where it had its first groundbreaking success in no time. In started going international in 1992, when they entered Hungary. Red Bull is currently active in over 100 countries, energizing the population and creating competition as they go along. One source mentioned that there are over 150 energy drink brands, however, all inferior to the mighty Red Bull (A REFRESHED CREW IS AN EFFICIENT CREW). With over 1 billion cans sold each year, Red Bull controls 70% of the worlds market share of energy drinks. Background Red Bull became strong when they created a high quality drink that is only made in Austria. Furthermore, all of its ingredients are synthetically made in pharmaceutical companies to grantee high quality and safety. Moreover, due to the ingredients of the product, it is said that Red bull (Red Bull FAQ): Improves performance Improves concentration and reaction speed Improves vigilance Improves emotional status Stimulates metabolism However, the main reason for the success of Red Bull is in its advertising style. Red Bull tends to spend very little on conventional or traditional marketing tools, like TV and Print ads. Their marketing strategy is usually out of the box and creative. Red Bull tends to be more active in sponsoring extreme spots and giving away samples in local events. Due to the fact that Mateschitz has been involved in Formula One racing for more than a decade, he used the events to draw attention to his brand. In addition, he sponsored the World Stunt Awards, an annual fund-raiser to help injured stunt workers (Red Bull Founder Rides Wave of Success). Moreover, some observers say that Red Bull uses the anti-branding method of advertising, where they broke the usual method of marketing and branding. Actually what they did was use the buzz marketing strategy or better known as word of mouth. With this strategy, they associated their brand with the youth culture and extreme and adventure-related spo rts, such as motor sports, mountain biking, snowboarding and dance music. Thus they targeted their brand directly to people from Generation Y, the so-called millennials: people born after 1981 who were believed to be cynical of traditional marketing strategies (A Look at a Key Feature of Red Bulls Business). The Buzz over Red Bull among the youth and their underground attitude has created Red Bulls reputation as the drink within that community. That is why Red Bull continues to use Viral marketing internationally, where the company would rather restrict the supply of Red Bull and not advertise it, expecting that growing numbers of target consumers to catch the bug and its reputation would spreads. Through this strategy, Red Bull has successfully captured 70% of the à ¢Ã¢â‚¬Å¡Ã‚ ¤1.6 billion market (A Look at a Key Feature of Red Bulls Business). External Analysis Porter Five Force Analysis The external analysis is one of the most important steps that a company should take to achieve to its goals and objectives. Moreover, for taking this step we should be aware of the essence of formulating competitive strategy which is related to company and its external environment. Also, we know that the relevant environment is very broad; encompassing social as well as economic forces, the key aspect of the firms environment is the industry or industries in which it competes. In addition, taking care of industry structure which has a strong influence in determining the competitive rules is very important because it includes the game as well as the strategies potentially available to the firm. Forces outside the industry are significant primarily in a relative sense; since outside forces usually affect all firms in the industry, the key is found in the differing abilities of firms to deal with them. Michael porter has offered a unique framework for make an easy way to analyze. Michae l Porters framework for industry analysis is described in his book Competitive Strategy (1980). In this book Porter claims that there are essentially five forces which determine the underlying structure of an industry. Rivalry among existing competitors, buyers, suppliers, potential entrants into the business and Threat of substitute products are those five forces which can have positive or negative effects on industry structure by making the industry more or less competitive. Potential Entrants In this case the potential competitors of red bull are soft drinks companies, which can produce energy drink with out adding bubbles. If the barriers of entry are high, it is difficult for potential competitors to enter the market. Three main sources of barriers to new entry: brand loyalty, absolute cost advantages, and economies of scale. Brand loyalty Due to the done research, innovation in creating new energy drinks, proper and profession advertisement, holding many special events and sponsorships, and having high quality for its products makes Red Bull as well known brand with a strong brand loyalty which is a barrier for any new entrant to enter the energy drink industry to compete with it. Cost advantage According to the Michael Porter, normally cost disadvantage is a big barrier for companies to enter an industry as new entrants because it can be cost advantage for existing companies in that industry. Also, companies with the help of cost advantages can compete and beat their competitors very easily because usually it is difficult for new entrants to match their companies with the lower cost structure. Therefore, Red Bull because of Red Bulls superior production and operation processes, and their experience in the energy drink industry, and control of its inputs according to their experience in producing red bull drinks, benefit the cost advantages with keeping its quality in the high level. Although there are many energy drinks existing in the industry with the lower price rather than Red Bull, as quality aspect they have not cost advantages both in quality and price, so Red Bull is steps ahead from its competitors in this case. Customer switching cost In food and beverage industry there is no switching cost for costumers with considering the level of quality, therefore it can be considered as threat for existing companies in this industry. In this case, Red Bull is not exceptional, so they need to keep their quality at the same level to not loosing their market share by coming new entrants because it is real threat for them. Government regulations One of big issues and always concerns for companies which like to go internationally is government regulation, also, in this case some Europe countries have problem with selling Red Bull and have tried to ban it. They claim that Red Bull was the cause of death of people in those countries. France, Belgium, and Sweden ban using the mixture of Red Bull and alcohol. So, it can be a threat for them in taking the market share and having a bad image for their brand. . (French Ban on Red Bull (drink) Upheld By European Court) Intensity of Rivalry Rivalry in some industries is characterized by such phrases as warlike, bitter, or cutthroat, whereas in other industries it is termed polite or gentlemanly. Energy drink industry has an intense rivalry because of a number of interacting structural factors: Industry competitive structure Due to the competition in the energy drink market, Red Bull focuses on non-price competitive weapon like offering exhilarating events, high quality products and sponsorship. In contrast with other competitors Red Bull attract more costumers to its company by growing in 45%marketshare  [1]  . Accordingly Red Bull has a major influence on its competitors performance in the industry because Red Bull is one of the pioneers in energy drink industry and many companies try to obey and consider Red Bull as benchmark. Industry demand In the energy drink industry, because of the various proper advertisements to encourage people to use and drink energy drinks (giving the image that people can fly) the demand for drinks is increasing  [2]  . Thus, this is a good point for the company because there are lots of opportunities for every company to fill the current demand and rivalry tend to reduce in the industry, also there is space for everyone to jump in enter the industry (growing stage), and the profit of the company is going to increase which is a goal that every company is seeking it. Buyers Having strong and stable costumers are suppliers and producers concerns, producers like to have costumers with large quantity level of ordering and stable financial status basically in energy drink industry especially Red Bull costumers (buyers) are wholesalers and big retailers. These buyers buy the energy drinks through the company or its representatives, and resell them to supermarket, bars, restaurants and end users. Red Bull faces buyers with high level of bargaining power, and it is real risk for Red Bull. Main reasons for this high bargaining power of buyers in this case are; the switching costs in the energy drink industry are very low. So, Red Bull buyers can switch from Red Bull to other energy drink companies which produce it with lower prices without any difficulty. Also, in most cases energy drink buyers (retailers and wholesalers) purchase products in large quantities, and it is obvious that the more buying in quantity, the more bargaining power the buyer has. So they c an use their power to reduce the cost of energy drinks. Suppliers The bargaining power of suppliers is the same story like bargaining power of buyers but from other side. Red Bull company has both kind of suppliers as bargaining power, some very strong and others weak, so they can balance between them. For instance, the supplier of Glucuronolactone is Glaxo Smithkline Company. Red Bull energy drink buys their Glucurnopolacton inputs from this company. So the bargaining power of this supplier is very high on Red Bull. But the other ingredients are assembled from several small suppliers, and Red Bull has the bargaining power on them. Also, Red Bull has many channels and substitutes suppliers for its normal raw materials, so they can switch from any supplier to cheaper and more flexible one. Substitutes All producers always carry the concern of substitute products for their products and always looking for ways to protect and survive themselves from this phenomenon. Energy drink industry isnt an exception, so players in this industry always try to keep level of quality high, convenience price and other thing which may make costumers more satisfy. Coffee industry can be a threat for energy drinks because of the existing caffeine in coffee and it can be a powerful potential product substitute for energy drink. Therefore, Red bull must take care of its pricing strategy and product quality to keep its costumers and satisfy them more day by day which they were successful due to reports not only Red Bull could protect its products against other substitutes but also, they have increased in their market share in US market by 45%  [3]  . Industry Analysis and Peer Review Industry Characteristics Beverage industry is divided into many categories such as alcoholic vs. non alcoholic, (hard vs. soft drinks) and within soft drinks still there is other segmentation such as carbonated soft drink (CSD) and non carbonated soft drink. Carbonated Energy Drinks account for less than half of the total volume. This figure is heavily skewed however by the popularity of still brands in Asia (Canadean Press release) According to Beverage Digest, in 2004 the U.S. non-alcoholic refreshment market totaled 14 billion cases (192-oz). Carbonated soft drinks made up 73.1% of the total with non-carbonated products comprising 13.7% and packaged bottled water accounting for 13.2%. Americans spent roughly $92.9 billion annually on refreshment beverages.  [4]   Energy drink is a relatively new product introduced in 80s and has been growing noticeably with the market more than doubling in size since 1998 (Canadean Press release  [5]  ). The following chart is evidence of this inevitable growth and the attraction of this growth for drink manufacturer. The industry has been experiencing a significant growth and still growing at the speed that draws the big players in soft like Coca Cola drink to enter to this high margin business. Food and beverage market are critical enough that out of 100 new product development 90 NPD fails. The failure results from a poor interpretation of consumers trend and translation of those to opportunities  [6]  . Austrian company, Red Bull, as a pioneer trend settler has made its fortune from their unique strategies in advertising, marketing and other products characteristics such as Packaging, Flavor, color and Product claim. Global consumption According to Beverage digest report, Asia is the largest leading market in consumption of energy drinks followed by Western Europe and North America as the second and third markets. Asia has been loosing some of 20% of its market share is past 6 years. However, this decline has been offset by the second and third market mainly due to the steady growth in market of carbonated E.D in North America. North American market is now almost 40 times greater than it was in 1998 Peer Review In North America today more than 200 energy drinks existed in US. According to bevNET.com, after a rigorous marketing research the best energy drinks are AMP by Pepsi Cola, KMX Red by Coca-Cola Company Red Bull by Red Bull North America. Red Bulls market dominance seems assured. No other competitors have either the distribution channels or, more importantly, the posture of rebellious infamy to be considered real threats  [7]  . Year 2001, in UK energy drinks market 21 new drinks  [8]  have been introduced that would have force the red bull into a competition. However, red bull can still enjoy being a market leader. In the following table there are representations of top 14 non- alcoholic markets where some of them are in the specific market of the energy drinks. Coca-Cola (Juice, Soft Drinks, Water) ($21bn) Suntory (Water, Soft Drinks) ($4.4bn) Nestle (Coffee, Soft Drinks, Water) ($19bn) Starbucks (Coffee) ($4.0bn) PepsiCo (Juice, Soft Drinks, Water) ($10bn) Sara Lee (Coffee) ($2.7bn) Kraft Foods (Coffee, Powdered Drinks) ($4.6bn) Tchibo (Coffee) ($2.7bn) Unilever (Tea ) ($4.5bn) Red Bull (Energy Drinks) ($1.6bn) Cadbury Schweppes (Soft Drinks) ($4.5bn) Cott Corp (Juice, Soft Drinks) ($1.4bn) Danone (Soft Drinks, Water) ($4.5bn) Ocean Spray Source: http://www.mind-advertising.com/sectors/sector_softdrinks.htm Industry Life Cycle Energy drinks were originally pioneered by Asian companies, but they became popular in Europe the late 80s with the arrival of Red Bull  [9]  . There are more than 200 energy drinks existed in US market only and this figure is increasing due to the high margin of this business. In 2004, carbonated soft drinks posted the growth of 1% which is unlike its usual trend, case of growing 2% to 4%. Noticeably, this inevitable growth was driven by Diet and Energy drinks  [10]  . While other carbonated drinks posted volume change of one Digit, brands like Red Bull and Hansen Natural reported the 45% and 56% of positive volume change in 2004. The market, now estimated to be worth $10 million, has been predicted to grow to $300 million or even as much as $2 billion in the next few years.  [11]  Double digit growth in the market is the main factor contributing to Energy drinks life cycle in its embryonic phase (growth). Since the market is not old enough, the number of players are increasing and even the Coca Cola and Pepsi are the new entrant which add to the well-built assumption of embryonic phase. Brand loyalty and high expectations are still questionable in this stage and its because the consumers are still exposing to new products and new claims. Thus, players are fighting for product feature extension such as low-carbs and sugar free plus new products claims such as improve concentration, reaction time and endurance.  [12]   After introduction of Red Bull in late 80s, industry went to an introduction phase. By 1998, the size of the industry doubled and still growing with a fast pace following highlighted area in the graph is an approximate stage of the life cycle at the moment. Internal Analysis Value Chain Primary Activity: Inbound outbound logistics Logistical issues at Red Bull in of high importance. Due to the fact that all ingredients in the Red Bull drink is synthetically made by pharmaceutical companies, they make sure that their products are carefully handled to maintain the quality and avoid unnecessary costs. Red Bull always makes sure that they align with premium logistics provider to achieve their strategic goals. Red Bull aims to have web-based visibility on their supply chain, thus they base their logistical activities or selection on: Flexible warehouse network Transportation management capabilities Strong information technology offering With 1,600 employees working for Red Bull world wide (Gulf News, Red Bull plans to set up Dubai plant), Red Bull required those standards as they are experiencing year-after-year of high growth, which make the inventory forecasting and management challenging. That is why logistical issues have become increasingly important, and that is why they choose to outsource the logistics to companies that can comply with their network of multi-client warehouses needs (Red Bull OH Logistics). Interestingly, Red Bull uses small distributors in small regional markets, if those small distributors dont perform up to Red Bulls standards they establish a warehouse and push young people to stuff their vans with Red Bulls product and distribute it every where. This way, the small distributors generally break even within three months and are profitable within six (A Bulls Market The marketing of Red Bull Energy Drink). Primary Activity: Operations There is little information about the operations process of Red Bull. However we will enlighten you with the contents and brief information about the packaging company that Red Bull deals with. The great product which is provided by Red Bull one of its main elements of success. Known for improving performance, improving concentration and reaction speed, improving vigilance, improving emotional status and stimulating metabolism, Red Bulls secret is in its ingredients. The ingredients in each Red Bull drink (250ml) consist of: Taurine (1000mg) Glucuronolacton (600mg) Caffeine (80mg) Niacin (20mg) Vitamin B6 (5mg) Pantothenic Acid (5mg) Vitamin B12 (0.005mg) According to Red Bull, It is a combination of all the ingredients together, which result in Red Bulls benefits (Red Bull, Ingredients).. The packaging process of Red Bull is fully done in Austria. And the supplier of Red Bulls cans is Rexam, and they are considered to be the worlds largest provider of beverage cans. Rexam manufactures different types of cans for different industries, however almost half of their revenues come from Coca-Cola and Pepsi Cola. Moreover, industry estimates present that Rexam gained about $22 million from the sales of Red Bull cans (How Does Red Bull Package Its Product?). Primary Activity: Marketing and Sales: With the control of 70% of the à ¢Ã¢â‚¬Å¡Ã‚ ¤1.6 billion market (about à ¢Ã¢â‚¬Å¡Ã‚ ¤1.12 billion), Red Bull has achieved all of this through intensive unconventional marketing strategies. Targeting young people, mainly the Y-generation, Red Bull has utilized eccentric marketing tools that has extremely effective on the target market. The strategy of sponsoring local activities like the Red Bull music academy in the USA, parachuting in South Africa, Go-Karts in Kuwait, and many more in different countries has achieved its target of attracting its target market which gets excited when viewing such sports. Some of the strategies used for marketing Red Bull include: Using pick-up trucks as mobile displays, painted blue and silver with a giant can of the drink mounted on top of the vehicle. Designed to be eye-catching, these devices were aimed at promoting the red bull brand as youthful and slightly off-the-wall. Cans of the drink were also given out free to people on the street who had been identified as being in need of energy. Red Bull was given to club DJs, empty cans would also be left on tables in hot spots such as trendy bars, clubs and pubs. Secondary Activity: Technology The information about the technology that Red Bull uses was quite scares. However we could safely say that Red Bull little activity done on their RD side because Red Bull does enjoy any sort of economies of scale. Red Bull has only one main product, which is the Red Bull energy drink and recently they introduced the new Red Bull energy drink sugar-free. Hence, the main difference between the original Red Bull drink and the sugar-free drink is that it has 0g of sucrose and 0g of glucose, where the original product has 21.5g of sucrose and 5.25g of glucose. Moreover, each sugar-free drink has only 8 calories (EU)/ 10 calories (USA), yet it does not loose any of its energetic effects (Red Bull, Ingredients). Secondary Activity: Human Recourse Red Bull is famous for practicing what they preach, especially when it comes to recruitment. Due to the fact that Red Bull promotes their product as a Hip and young product, they make sure to recruit staffs that are young, in touch with youth culture, dynamic and innovative. For example, they achieve that by recruiting university students as student brand managers to promote its product among young student groups (What Sort of People Work For Red Bull?). However their recruiting does not happen by Red Bull themselves, but they makes sure that it is implemented by all of the outsourced activities. However, it is known that most of Red Bulls 1,600 employees are marketing experts and are the real movers of the Red Bull drink (Marketing Eye, Red Bull Car). Group Customers and Market Segmentation As it is known any successful company should have a certain customer group. The customers that were targeted by Red Bull were the ones that were looking for excitement, alertness, and concentration depending on the age, status, and lifestyle. Four consumer categories were Red Bulls target under the age of 16-30: students, club people, sport people, and employees. College students were the main target of Red Bull. Since college students look for something that would enhance their concentration on doing their assignments and projects, and staying overnight for studying for exams then Red Bull is the best solution for them. It would improve their concentration in their studying Moreover; Red Bull has used this group to enhance their promotion. According to Biz/ed, throw parties those students were emboldened to market the product in the campuses of the universities as what they call them student brand managers. Those students collect the information and make a report of a market data research to the company. Depending on that strategy and the youth generation (high school and colleges students), Red Bull was able to spread the reputation and the popularity of the drink and concentrating on supplying the product rather than applying the traditional marketing ways of promotion (A Look at a Key Feature of Red Bulls Business). The second category of Red Bull customers are the night club people, since the drink has some substances that would increase the persons emotional status. Moreover, Red Bull is offered in the nightclubs depending on the cultural background. For example, nightclubs in Dubai offer Red Bull for the people who do not drink alcohol like the Muslims, which made it a major substitute for alcohol to that group. However, Red Bull is still individually mixed with alcohol to create both the Red Bull highness and the alcohol sensation. Furthermore, Red Bull has also made music events for those groups of customers like the Red Bull Music Academy in 2005 in Seattle, Washington in the United States. (Red Bull Music Academy 2005) For the physical exertion that the drink offers, Red Bull has also promoted the product for the sport people. Among those people, there are the athletes, the racing drivers, the airborne-sport people, water-sport people, the bikers, the skateboarders, and the skiers. Red Bull highly endorsed this group with many sport festivals, and one of the famous one among those is the Red Bull Dolomite Man that took place in Austria in 2005. (Red Bull Dolomite Man) Red Bulls minor groups are the white-collar and the blue-collar workers. Red Bull can support white-collar workers to concentrate more on the job to improve their performance, and it would also help them stay overnight if he or she needed. The drink would also allow the blue-collar workers to work extra hours with out the feeling of exhaustions for the physical exertion that the drink provides. However, Red Bull did not concentrate on this group, so there were no special efforts directed towards them. Within the four groups, there a considerable amount of customers who look for diet product. For that category, Red Bull produced the sugar-free Red Bull to combine the diet customers with rest of the customers that are within the four groups. Business Level and Generic Strategy In the generic strategy Red Bull there are two views, there is a generic strategy from energy drink market perspective, and there is a generic strategy from soft drink market perspective. From the energy drink market perspective, since Red Bull has few economies of scope, the strategy adopted by Red Bull to follow is differentiation. The price of the drink is about 5Dhs in the UAE, which shows the clear differentiation of the product, especially in a market where every body is competing on the same customer segment. According to Biz/ed, Red Bull was able to build a strong brand image through: using Red Bull cars that had big cans on them, giving free cans to people, and providing Red Bull cans to club DJs (A Look at a Key Feature of Red Bulls Business). This strategy made Red Bull to be the market leader of 70% market in the energy drink market. From the soft drink market industry wide perspective Red Bull applies the Focused-differentiation generic strategy. Red Bull has a very good brand image in terms of soft drinks industry. The drink can only maintain this image through focus-